Workplace Holiday Parties are Back with Food Taking Center Stage

As the holiday season approaches, workplace celebrations are making a comeback, with 81% of employees planning to attend their company’s holiday party this year, according to a recent survey conducted by ezCater. These events are not just about holiday cheer; they offer employees a chance to relax, socialize, and enjoy good food—an aspect that consistently ranks as a top priority.

Food: The Star of the Holiday Party

For many employees, food is the highlight of workplace holiday parties. Nearly 80% of employees say food is what they look forward to most, and 92% agree that exceptional food makes them more excited about the event. Beyond being a source of enjoyment, food plays a key role in social interactions, with 85% identifying it as the ultimate icebreaker.

Drinks and festive cocktails are also a significant draw, with 48% of employees looking forward to festive cocktails and beverages. Companies planning their menus can expect strong interest in both traditional favorites and customizable selections, as 64% of employees prefer to choose their own meals rather than settle for a one-size-fits-all order.

Generational Tastes Matter

Generational preferences shape holiday party trends, with Gen Z and millennials leading the charge in attendance (82%), compared to Gen X and boomers (77%). Food and drink options are particularly influential for Gen Z, who are 20% more likely than other generations to be swayed by the menu and 31% more likely to stay just for the food.

To make catering a success for refreshment operators, focusing on items that sell well with younger demographics could be a winning strategy. Knowing the Gen Z trends when it comes to food and beverages will be important to implement for company parties. Additionally, offering takeaway-friendly food ensures you cater to those who prefer a quick visit.

Timing and Budget Considerations

Holiday parties are shifting to workday-friendly schedules, with nearly half of businesses hosting holiday parties during work hours, between lunchtime and happy hour. This trend emphasizes the importance of offering lighter, midday-appropriate options over heavier, indulgent meals.

On average, companies are allocating about $44 per guest on food and beverages, presenting an opportunity for refreshment operators to offer budget-friendly catering options that maintain both quality and variety. By providing seasonal specials and customizable menus, operators can help businesses tailor their events to meet budget and guest preferences — making your services an attractive choice.

How Refreshment Operators Can Shine This Holiday Season

The survey results highlight several strategies for catering to workplace holiday parties:

• Offer Variety and Quality: Dishes that are diverse, flavorful, and visually appealing ensure wide appeal.
• Encourage Social Interaction: Food and drink stations can foster mingling, reinforcing food’s role as a social connector.
• Customize Options: Buffet-style or customizable meals may resonate with employees who value choice.
• Tailor to the Time Slot: Midday parties call for lighter options, takeaway abilities, and festive non-alcoholic drinks like coffee-based mocktails.
• Appeal to Younger Workers: Focus on Gen Z trends like plant-based options, spicy dishes, and creative snacks to draw in attendees.

As companies reintroduce holiday celebrations, refreshment providers have a unique opportunity to elevate the experience with standout food and beverages. With thoughtful menu planning and a focus on customization, these gatherings can become memorable events for employees while showcasing the value of top-tier catering.