Torani Celebrates 100 Years with ‘Flavor of the Century,’ Donating 100% of Profits to Non-Profits
Torani is celebrating its 100th anniversary in a special way with a new syrup. Introducing Torani Diamond Syrup, a limited-edition “Flavor of the Century” inspired by the brilliance and resilience of diamonds, the official gemstone of 100-year milestones. In a move that aligns with the company’s belief that businesses can be a force for good, all proceeds from Diamond Syrup sales will be given to non-profits across the country through the end of 2025.
“Diamond Syrup is a celebration of all of the customers, partners, and communities who have been a part of our journey over the past 100 years – from our roots as a small family business to now being in over 8 million households and thousands of cafes worldwide,” said Torani CEO Melanie Dulbecco, in a recent press release. “As a radically people-first company and certified B Corp, we’re committed to creating more opportunities. Our ‘Flavor of the Century’ is the perfect platform to support what matters most to us.”
All profits from the celebratory flavor will support non-profits dedicated to work readiness and first job opportunities for at-risk youth, adults with developmental disabilities, and justice-impacted individuals. Torani will also support other give-back initiatives, including the Cafe Opportunity Fund.
Torani Diamond Syrup took over a year to develop. The selection process included over 200 flavors, characterized by bright notes of alcohol-free sparkling wine and timeless vanilla, merging to capture the complexity of this precious gemstone.
“Diamond Syrup embodies our passion for flavor innovation, with its effervescent, fermented notes layered with vanilla – a nod to Torani’s legacy of inventing the flavored latte in the 1980s when our Original Vanilla Syrup became its key ingredient,” said Andrea Ramirez, consumer and customer market insight manager at Torani, in a recent press release. “While vanilla is a cornerstone of our portfolio, which includes 10 unique varieties, Diamond pushes the boundaries of what’s next for this classic flavor.”
Torani Diamond Syrup can be purchased in Puremade and Original formats. As a part of their launch, Torani also published several drink recipes including a cold brew, matcha latte, and cooler. These unique drinks highlight the versatility of the exciting anniversary syrup. Celebrate 100 years of flavor and purpose by purchasing the Torani Diamond Syrup at Torani.com.
About Torani
Torani is deeply committed to being an amazing flavor company whose purpose is “flavor for all, opportunity for all.” Established in San Francisco’s North Beach neighborhood in 1925, we put Italian sodas on the U.S. map in the 1920s and created the world’s first flavored latte in the 1980s. From the beginning, we’ve used only the best ingredients, like natural flavors and pure cane sugar, to craft flavors that are vibrant and delicious. Enjoyed in cafes, restaurants, and home kitchens for nearly 100 years, Torani strives to inspire and lead flavor innovation globally while remaining a family-owned Bay Area business. In practice and life beyond the bottle, Torani is a certified B Corp that believes businesses should create more opportunity, and we’re dedicated to helping all the people, partners, and communities we touch thrive. Learn more at torani.com.
