The Coca-Cola Company Appoints Henrique Braun as New Executive VP and COO

The Coca-Cola Company recently announced Henrique Braun as the new Executive Vice President and Chief Operating Officer, effective Jan. 1, 2025. In this role, Braun will be responsible for all of the company’s operating units worldwide. He will report directly to the Chairman and CEO, James Quincey.

“Henrique has built an impressive track record of driving our growth strategy along with numerous operational accomplishments, all while keeping the consumer as the center of decisions,” Quincey said, in the recent press release. “He has proven to be a trusted, strategic leader with a reputation for developing talent and delivering results.”

Braun, 56, will oversee the North America and Europe operating units as COO. Currently, he serves as EVP and President, International Development, overseeing the company’s operating units for Latin America; Japan & South Korea; ASEAN & South Pacific; Greater China and Mongolia; Africa; India & Southwest Asia; and Eurasia and Middle East.

Since joining The Coca-Cola Company in 1996, he has held various roles of increasing responsibilities across North America, Europe, Asia, and Latin America, covering supply chain, marketing, innovation, general management, new business development, and bottling operations. Braun has experience in regional, business unit, and corporate functions.

His previous roles include President of the Latin America operating unit (2020–2022), President of the Brazil business unit (2016–2020), and President of the Greater China & Korea business unit (2013–2016).

Braun expressed his excitement about the new role: “I am energized and honored to take on this broader role and look forward to partnering with James, our executive leadership team, bottling partners and associates to deliver on our total beverage strategy and drive growth across the company and our system worldwide.”

The following leaders will report to Braun:

• Selman Careaga: President, ASEAN, and South Pacific operating unit
• Nikos Koumettis: President, Europe operating unit
• Gilles Leclerc: President, Greater China, and Mongolia operating unit
• Jennifer Mann: EVP and President, North America operating unit
• Luisa Ortega: President, Africa operating unit
• Murat Ozgel: President, Japan, and South Korea operating unit
• Bruno Pietracci: President, Latin America operating unit
• Sanket Ray: President, India, and Southwest Asia operating unit
• Sedef Salingan Sahin: President, Eurasia, and Middle East operating unit

Braun holds a bachelor’s degree in agricultural engineering from the University Federal of Rio de Janeiro, a master’s of science degree from Michigan State University, and an MBA from Georgia State University.

About The Coca-Cola Company

The Coca-Cola Company is a global beverage leader with products available in over 200 countries and territories. Its mission is to refresh the world and make a positive impact. The company offers multiple billion-dollar brands across diverse beverage categories. Its sparkling soft drink portfolio includes Coca-Cola, Sprite, and Fanta, while its water, sports, coffee, and tea brands feature Dasani, smartwater, Topo Chico, BODYARMOR, Costa, and Gold Peak. Juice, dairy, and plant-based options include Minute Maid, Simply, fairlife, and AdeS. Coca-Cola continuously evolves its portfolio by reducing sugar and introducing innovative products. The company prioritizes sustainability through water replenishment, recycling, sustainable sourcing, and reducing carbon emissions. With its bottling partners, Coca-Cola employs over 700,000 people, fostering economic growth in communities worldwide. Learn more at coca-colacompany.com.