Image Source: INTIS, Producer of Televend
The founder of Company Kitchen and a former owner of Treat America joined Televend, a leading automated retail provider in Europe, as the CEO of the North American branch.
Televend, Europe’s leading Vending Management System (VMS) provider, has announced the opening of its first U.S. office, Televend North America, marking a major milestone in the company’s global expansion. The new division will be led by respected vending entrepreneur and workplace food services expert Jim Mitchell, who steps into the role of CEO for North America.
With over a decade of dominance in the European market, Televend boasts a network of more than 500,000 connected vending machines across a variety of automated retail segments, including Office Coffee Service (OCS), professional coffee, and micro markets. Its advanced technology powers operations for more than 4,000 companies, including global brands like JDE, Shell, and Coca-Cola Hellenic.
Jim Mitchell brings deep industry experience and a passion for innovation to his new role. “I’m honored to lead Televend’s North American expansion,” said Joe Mitchell, CEO of Televend North America, in a recent press release. “Our goal isn’t just to introduce our solutions to U.S. operators—but also to learn from them, collaborate, and continuously enhance our products. I’m excited to carry forward Televend’s legacy of innovation and excellence to the American market.”
Televend will present at the NAMA Show in Las Vegas, where attendees can meet Jim and the team, explore Televend’s smart vending solutions, and discover how to optimize their operations and boost profitability.
About Televend
Televend, a product of INTIS, is a global leader in connected vending technology, powering the future of smart vending machines with innovative IoT solutions. Backed by a team of over 190 vending enthusiasts, Televend supports businesses worldwide with advanced telemetry, payment systems, and multilingual customer service. Founded in 1989, INTIS has decades of experience in engineering and automation across diverse sectors—from industrial automation to telecommunications. With operations spanning five continents and more than 25 international partner offices, Televend is transforming traditional vending into a connected, data-driven industry. For more information, visit televend.com.
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