Image Source: Business Wire
Breakfast just got a powerful upgrade! Cheerios, the iconic cereal brand, is shaking up your mornings with a new offer: Cheerios Protein. Packed with 8 grams of protein per serving, this delicious addition is here to meet the needs of today’s health-conscious consumers craving more options with protein.
Protein continues to be a top priority for many, with more people looking for ways to incorporate it into their daily lives. As a reference, roughly 9 grams of protein can be found in 2 tablespoons of peanut butter, making Cheerios Protein a convenient and comparable source. General Mills is excited to offer a variety of products that make enjoying protein easy and convenient. The launch of Cheerios Protein follows this year’s additions of other fan favorites from General Mills, such as Wheaties Protein, Annie’s Super Mac, and Yoplait Protein. This diverse lineup offers something for everyone — making it easier than ever to fuel your day.
“Starting the day off with additional protein can help our consumers meet their nutritional needs — especially with a reliable and delicious option from a brand they already know and love,” said Emilie Knox, vice president and business unit director, Morning Foods at General Mills, in a recent press release. “We wanted it to taste great and to preserve the iconic Cheerios shape, but with a good source of protein, all in a convenient cereal we know everyone at the breakfast table will love – turning all mornings into good mornings.”
Available in two classic flavors, Cinnamon and Strawberry, Cheerios Protein combines the wholesome goodness of Cheerios with an energizing boost of protein. Whether it’s for a quick breakfast at home, a pre-meeting snack, or an on-the-go option, Cheerios Protein delivers the perfect balance of taste, nutrition, and convenience.
Cheerios Protein will be available at retailers nationwide later this month.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit generalmills.com.
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