Image Source: Nayax Ltd.
Nayax Ltd., a global commerce enablement and payments platform designed to help merchants scale their business by simplifying payments and maximizing loyalty, recently announced that it will maintain current hardware pricing for U.S. customers, despite new tariffs imposed on imports to the United States. This decision underscores Nayax’s commitment to customer growth and their operational excellence while showcasing the strength of its global operations.
On April 2, 2025, the U.S. administration announced tariffs on imports from most countries, including the Philippines and Israel, where the majority of Nayax’s hardware is assembled.
Nayax implemented over the past several years strategic measures to enhance its supply chain resilience. These efforts included optimizing logistics, strengthening supplier relationships, and leveraging the company’s global scale to secure favorable terms.
This pricing stability reinforces Nayax’s commitment to its 95,000+ valued customers. By delivering advanced automated self-service payment technology at competitive prices, Nayax empowers its customers to operate efficiently and stay ahead in a rapidly evolving payments landscape.
“For 20 years, our goal has been to make the transition from cash to cashless as seamless as possible for our customers,” said Carly Furman, CEO of Nayax, North America, in a recent press release. “While these tariffs are beyond our control, we can control the prices we charge. We value our customers and support their business in times of market changes.”
About Nayax
Nayax is a global commerce enablement, payments and loyalty platform designed to help merchants scale their business. Nayax offers a complete solution including localized cashless payment acceptance, management suite, and loyalty tools, enabling merchants to conduct commerce anywhere, at any time. With foundations and global leadership in serving unattended retail, Nayax has transformed into a comprehensive solution focused on our customers’ growth across multiple channels. As of December 31, 2024, Nayax has 11 global offices, approximately 1,100 employees, connections to more than 80 merchant acquirers and payment method integrations and globally recognized as a payment facilitator. Nayax’s mission is to improve our customers’ revenue potential and operational efficiency. For more information, please visit nayax.com.
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