Mini Melts Announces Brand Refresh

Mini Melts is shaking things up with an exciting brand refresh that captures the brand’s visual identity. The premium beaded ice cream brand plans to unveil its new look in early 2025. Among the changes consumers can expect to see are a fresh, new logo, an updated website, and innovative product packaging. 

As a leader in the frozen novelty industry, Mini Melts now serves over 30 million cups per year. Additionally, the company was recognized as one of Bain & Company’s 2023 Insurgent Brands, which highlights quickly growing countries. 

President and CEO of Mini Melts, Dan Kilcoyne, commented about the company’s growth in a recent press release: “As we continue to expand into new markets and offer our premium products nationwide, it’s important that our brand reflects the joy, fun and innovation that define Mini Melts.

According to Data Bridge Market Research, the global frozen novelty market is expected to grow to 9.64 billion dollars by 2029, positioning Mini Melts for an exciting period of expansion. Mini Melts believes the brand refresh will help their company stand out to new and existing customers in retail, vending, and other spaces. 

Some existing Mini Melts customers include SkyZone, Cleveland Zoo, and Zoo New England. Additionally, consumers can buy Mini Melts in retail outlets such as Wawa, CVS, 7-Eleven, and Walgreens, among others. 

Looking to the future, the company will continue to offer fan-favorite flavors like Cotton Candy and Cookies & Cream as well as non-dairy options like Rainbow Ice. Interested parties can look forward to seeing Mini Melt’s new branding in early 2025. 

About Mini Melts USA

Mini Melts, founded in 2004, is a leading U.S. ice cream novelty brand, offering premium beaded ice cream with 14% butterfat for exceptional flavor and quality. Mini Melts is distributed through a variety of channels, including automated kiosks, grab-and-go freezers, and custom serving carts and huts, all equipped with -40°F cryogenic freezers to preserve the perfect temperature for a uniquely enjoyable melt-in-your-mouth experience. Beloved flavors like Cotton Candy, Cookies & Cream and the non-dairy fan favorite Rainbow Ice are enjoyed across more than 35,000 locations nationwide. Learn more at minimeltsusa.com.