Image Source: Lucky Beverage Company
Lucky Energy Announces Dan Ginsberg (Former Red Bull CEO) as New Board Member and Secures $14.2 Million in Oversubscribed Series A1 Funding
Lucky Energy, a simpler, better-for-you energy drink, recently announced that the company has welcomed Dan Ginsberg, former Chief Executive Officer of Red Bull North America and CEO of Dermalogica®, to its Board of Directors. In addition, the company has successfully closed a $14.2 million oversubscribed Series A1 round, bringing its total funding to over $40 million. The round is led by Maveron, with backing from DMG Ventures, Second Sight Ventures, and existing investors: Imaginary Ventures, Brand Foundry Ventures, Sapphire Ventures, and Sugar Capital.
“From the moment we met Richard and the team at Lucky Energy, we were inspired by his extraordinary personal journey and the universally powerful idea that life is something worth celebrating—that each day is a gift. When we tasted the product, we were immediately impressed by its incredible taste, clean ingredients, and bold brand vision. Maveron is thrilled to partner with Lucky Energy and support them on their path from obscurity to ubiquity in the vibrant and rapidly evolving energy drink market,” said Dan Levitan, cofounding partner of Maveron, in a recent press release.
“We are grateful to our partners for sharing our vision for a healthier future,” added Richard Laver, founder and CEO of Lucky Energy. “Our mission is to give people the fuel and motivation to persevere and thrive. With this latest investment round and marketing, branding, and operations executive Dan Ginsberg now on our Board, we are well-positioned to lead the category and bring more Luck(y) to the people.”
Dan Ginsberg also commented: “In an extremely competitive category, there are very few brands that have what it takes to break through and build consumer-driven success. Lucky is one of those very, very few. The team, the product, and the story are stellar and will compete at the highest level.”
Lucky Energy has experienced explosive growth, entering 10,000 new doors with plans to expand to an additional 15,000 before the end of the year. The brand has also surpassed 400,000 followers across its social channels. The product is designed for individuals seeking to enhance performance with a natural, functional drink. It is currently available in six flavors: Son of a Peach, Orange Drizzle, Red Ryder Punch, OG Luck, Tropical Thrill, and Bodacious Berry. It has zero sugar and zero calories, ensuring a healthier choice for consumers.
Products are available on luckybevco.com, Amazon, and over 10,000 locations nationwide.
About Lucky Energy Drink
Lucky Energy is committed to providing cleaner, better-for-you products. Founded by serial beverage entrepreneur Richard Laver, the brand’s mission is to motivate people to keep going. The product line features six flavors, with a unique blend of five super ingredients, including maca and beta-alanine, and has 0 sugar and 0 calories. For more information, visit luckybevco.com.
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