Flow Beverage Corp. Welcomes Joseph Mimran to Board of Directors and Secures New Loan

November 6, 2024

Flow Beverage Corp., a leader in sustainable premium water, announces strategic advancements through new financing and board leadership to drive product innovation and support company growth.

Flow Beverage Corp. announces the resignation of Joe Jackman from its board of directors after three years of service, during which his insights helped shape the company’s operational approach in crucial ways. “I would personally like to thank him for his outstanding contributions to our brand and company,” Reichenbach said, in a recent press release. “Joe has supported Flow in many ways over the years and his insights into the beverage industry have been invaluable as we have refined our operating approach.”

Celebrated entrepreneur Joseph Mimran, founder of brands like Club Monaco and Joe Fresh and an inductee of Canada’s Marketing Legends Hall of Fame, joins the board as Jackman’s successor. Mimran’s expertise in brand building and retail will strengthen Flow’s strategic direction.

“We believe adding depth to our Board in brand building and recognition will be instrumental in furthering the Company’s strategic transformation into a more streamlined operating model that is sharply focused on the Flow brand and profitable growth,” added Reichenbach.

Flow Beverage Corp. has also secured a $4.1 million CAD loan from existing lender, RI Flow LLC. Reichenbach noted that the loan will fuel Flow’s expansion, particularly in building a co-pack business and launching a new line of sparkling mineral water.

Looking ahead, Flow aims to continue bringing wellness through water to a wider audience. Flow’s products – including organic mineral spring water, organic flavored water, and sparkling mineral water in sustainable packaging – are available at retailers across Canada and the U.S.

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced natural mineral spring water in the most sustainable product formats. Today, the brand is B-Corp Certified, offering a diversified line of health and wellness-oriented beverage products: original mineral spring water, award-winning organic flavors, and sparkling mineral spring water. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available at retailers in Canada and the United States, and online at flowhydration.com