EVA Publishes New Consumer Food and Beverage Report
The European Vending & Coffee Service Association (EVA) is pleased to announce that it has published a new consumer behavior report, which provides the latest data into food and beverage preferences in the working population.
The report, carried out by GFK on behalf of the EVA, covers four of the main vending markets in Europe – namely France, Germany, Italy and Spain – as well as a short comparison of the key differences between the countries. The report focuses on the coffee and purchased food landscape from the working population, and covers consumption both at home as well as out of home, as well as a specific look into the behavior with regards to vending machines.
The EVA invested in this report in order to understand more clearly the changes in consumer preferences since the start of the COVID-19 pandemic and how this has translated into the most relevant and useful purchasing behavior in relation our sector. The report specifically provides findings on coffee preferences of workers at the workplace, at home and during the commute, as well as food purchases in the same environments.
Indeed the findings are particularly useful in understanding the latest trends in the context where that working from home has become much more prevalent. As such the EVA believes that the report could be particularly useful for companies seeking to invest in additional and/or innovative workplace solutions.
As is the case with all our publications, the new EVA consumer behavior report is completely free for members. For non-members, the report is available for purchase by contacting us at vending@vending-europe.eu, visit https://www.vending-europe.eu/.