Celsius Holdings, Inc., maker of the fitness drink, CELSIUS, has introduced its newest flavor, Grapefruit Melon Green Tea to capitalize on consumer shifts towards healthier, better-for-you functional energy.
According to SPINS third party data for the 52 weeks ended Aug. 11, 2019
CELSIUS’ sales in the energy convenience channel grew at 39.5% year-over-year, showing CELSIUS is significantly outpacing the channel in volume growth in existing accounts.
“The fruit forward non-carbonated green tea flavor is an on-trend addition to our current green tea flavors that we believe will not only expand our portfolio line-up, but continue to appeal to a broader consumer base of energy drink consumers seeking better-for-you functional energy,” said Kyle Watson, vice president of marketing at Celsius Holdings, Inc. The strengthening of the green tea as a flavor profile is a refreshing way to highlight the green tea that is already one of the key ingredients in the CELSIUS proprietary MetaPlus blend, he said. The new Grapefruit Melon Green Tea flavor aligns with the ongoing grapefruit and citrus forward trends and acts as a zesty toner to the sweeter Honeydew Melon flavor profile.
Grapefruit Melon Green Tea is the newest addition to the CELSIUS’ line and is currently available in vending in addition to other retail channels.
For more information visit https://www.celsius.com
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