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Yerba Madre, the category leader in yerba mate, returns to Natural Products Expo West with its most comprehensive innovation slate to date. Spanning loose leaf, bottled, canned, sparkling, and convenience-exclusive formats, the 2026 lineup reflects three decades of building yerba mate as a distinct source of smooth, sustained lift—rooted in regenerative agriculture, ingredient integrity, and designed for modern lifestyles. Image Source: Yerba Madre "We see innovation as stewardship," said Jennifer Brush, VP of Product Innovation and Brand at [read more]

















