Capri Sun Bottles
For the first time in more than 20 years, Capri Sun is now available in a resealable bottle. Capri Sun Bottles offer a convenient new way for fans of all ages to enjoy the same iconic taste on the go. Joining Capri Sun’s portfolio of products, including the iconic pouch, which sells over six million pouches a day, the bottles feature 12 ounces of juice – the equivalent of two pouches – in the brand’s most popular flavors: Fruit Punch, Pacific Cooler, and Strawberry Kiwi.
Purchasing a beverage is the number one reason for visiting a convenience store, according to a 2024 Numerator Survey, yet is the one place you may not find a Capri Sun – until now. The new resealable bottles are designed to meet the needs of busy, on-the-go people without compromising flavor. Made with all-natural ingredients, no artificial dyes, and no artificial sweeteners – just like the pouches – fans can find the Capri Sun Bottles at convenience stores and grocery stores rolling out now nationwide.
Capri Sun Bottles are a new way to enjoy the classic pouch flavors. “This reflects our strategy to meet our consumers where they are while bringing the same taste and quality they love,” said Kristina Hannant, director of marketing at Capri Sun, in a recent press release.
For years, Capri Sun fans have called for a larger serving size to enjoy even more of their favorite drink. In fact, between 2020 and 2023, a staggering 76 percent of suggestions received by the Capri Sun call center were about fans wanting a bigger product size.
Building on the momentum of last year’s launch of Capri Sun Multi-Serve jugs, the brand’s first innovation in over a decade, Capri Sun is once again evolving to meet consumer needs with the introduction of single-serve bottles – the equivalent of two pouches worth of juice. By expanding its portfolio with new formats and entering new retail categories such as convenience stores, Capri Sun continues to bring its trusted flavors to more occasions and consumers.
About The Kraft Heinz Company
The Kraft Heinz Company is driving transformation, inspired by its Purpose: Let’s Make Life Delicious. With consumers at the center of its operations, the company reported approximately $27 billion in net sales for 2023 and remains committed to expanding its portfolio of iconic and emerging food and beverage brands on a global scale. By leveraging its scale and agility, Kraft Heinz maximizes its impact across eight consumer-driven product platforms. As a global corporate citizen, the company is dedicated to making a sustainable, ethical impact while helping to feed the world in healthy, responsible ways. Learn more about its journey at kraftheinzcompany.com.
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