Nayax Announces Acquisition of Inepro Pay

Nayax Ltd., a global commerce enablement and payments platform designed to help merchants scale their business by simplifying payments and maximizing loyalty, recently announced the acquisition of Inepro Pay, a subsidiary of Inepro and a Nayax distributor in the Benelux region.

Acquiring Inepro Pay will expand Nayax’s reach in the Benelux region by consolidating a trusted partnership in-house, improving efficiency, and bringing Nayax closer to its customers in the region. Nayax will leverage Inepro Pay’s deep local expertise and skilled sales team to expand direct outreach, increase Nayax’s revenue while delivering faster and better support for the customers. Additionally, consolidating Inepro Pay under Nayax’s direct ownership will eliminate duplicate processes and reinforce a seamless merchant journey.

“Our goal at Nayax has always been to simplify commerce and deepen customer loyalty for merchants worldwide,” said Yair Nechmad, CEO and Chairman of Nayax, in a recent press release. “Inepro Pay has cultivated an unparalleled understanding of our products and customers as our distributor since 2015 in the Benelux region, and we’re confident that integrating their team and back-end operations will produce remarkable outcomes for businesses across Europe.”

Europe is a core market for Nayax, accounting for around 36% of global revenues in 2024, and this strategic acquisition will accelerate growth with a new regional hub and catalyze further global expansion. Inepro Pay will become a full-service Nayax office in the Netherlands, joining our European offices in the United Kingdom and Germany. This is a significant milestone which reinforces Nayax as a leading commerce and payment solution in the heart of Europe.

“Our customers frequently tell us Nayax is the engine behind their success, unifying payments, operations, and loyalty into a powerful yet flexible retail solution which spares them the hassle of managing multiple vendors,” said Jeroen Pynenburg, CEO of Inepro Group. “It has been a privilege to build-up the Benelux Nayax representation in the last 10 years, and it is a natural moment for the team joining Nayax now. This will give the enhanced resources, sales tools, and operational backbone necessary to connect more merchants with a single, unified commerce platform.”

About Inepro

For more than 25 years, Inepro has been providing successful, modular solutions for authentication, payment, document accounting and telemetry in many different sectors. With 85+ people located in 8 countries, we work passionately together with our partners to come up with the best solutions. Every challenge is manageable for us. Learn more: inepro.com.

About Nayax

Nayax is a global commerce enablement, payments and loyalty platform designed to help merchants scale their business. Nayax offers a complete solution including localized cashless payment acceptance, management suite, and loyalty tools, enabling merchants to conduct commerce anywhere, at any time. With foundations and global leadership in serving unattended retail, Nayax has transformed into a comprehensive solution focused on our customers’ growth across multiple channels. Nayax has 11 global offices, approximately 1,100 employees, connections to more than 80 merchant acquirers and payment method integrations and is globally recognized as a payment facilitator. Nayax’s mission is to improve our customers’ revenue potential and operational efficiency. For more information, please visit nayax.com.