Celsius to Acquire Alani Nu in $1.8 Billion Deal

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Celsius Holdings, Inc. (“Celsius”) recently announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (“Alani Nu”) for $1.8 billion, including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. The transaction will combine two growing, scaled brands in the U.S. energy drink category, creating a leading better-for-you, functional lifestyle platform that is well-positioned to capitalize on the growing consumer preference for zero-sugar alternatives.

Celsius is at a defining moment in the better-for-you, functional lifestyle products movement, and we are thrilled to welcome Alani Nu to the Celsius family,” said John Fieldly, Chairman and CEO of Celsius, in a recent press release. “We have deep respect for the strong community of supporters and fans Alani Nu has developed and the authentic brand and partnerships they have formed. Together, we expect to broaden the availability of Alani Nu’s functional products to help more people achieve their wellness goals with great-tasting, functional product options at more moments throughout their lives.”

Founded in 2018, Alani Nu is a growing, female-focused brand that delivers functional beverages and wellness products that are aspirational yet accessible for a growing community of Gen Z and millennial consumers. Alani Nu provides complementary brand positioning and access to attractive female consumer demographics driving incremental energy drink category growth. The acquisition is expected to provide the opportunity for additional, adjacent category expansion, ultimately enabling Celsius to reach more people, in more places, more often. The added breadth of the combined platform is expected to further strengthen the company’s position with ample resources for ongoing growth investment.

Katy Schneider, Co-Founder of Alani Nu, also commented on the acquisition: “When we founded Alani Nu in 2018, our goal was simple: to create products that made women feel their absolute best—inside and out. Watching this brand grow into a movement of strong, confident women has been the honor of a lifetime. As Alani Nu enters this next chapter with Celsius, I have full confidence that they are the best partner to enhance Alani Nu’s growth and success while staying true to what makes it so special. I’m incredibly proud of everything we’ve built and beyond grateful for this amazing community who made it all possible. I’m thrilled for Alani to reach new heights.”

Upon closing, Alani Nu will operate under Celsius, with key leaders remaining as advisors to support business growth.

Expected Outcomes of Acquisition

Expands a leading health-focused energy platform, with combined sales expected to reach ~$2 billion.
Strengthens Celsius’ position in a fast-growing market, projected to grow 10% annually through 2029.
Reaches new consumers, tapping into Alani Nu’s wellness-focused audience.
Boosts growth through expanded distribution, innovation, and global reach.
Drives strong financial gains, with expected cash EPS growth in year one and $50M in cost synergies within two years.

Celsius Holdings, Inc.

Celsius Holdings, Inc. is a functional beverage company and the owner of energy drink brand CELSIUS^® and hydration brand CELSIUS HYDRATION^™. Born in fitness and pioneering the rapidly growing, better-for-you functional beverage category, the company creates and markets leading functional beverage products. For more information, please visit celsiusholdingsinc.com.

About Alani Nu

Founded in 2018 by entrepreneur and influencer, Katy Hearn, Alani Nu® is a health and wellness brand focused on providing low-calorie products with unique flavors. Alani Nu offers a range of products including energy drinks, daily essentials, on-the-go snacks and more, and can be found at Walmart, Target, GNC, The Vitamin Shoppe, Kroger Family Stores nationwide, Costco and on Amazon.