Tic Tac Chewy! Invites the World to Discover Its Softer Side

Tic Tac® Chewy!, Tic Tac®’s fruity new candy, is introducing the world to its softer side with its first-ever creative campaign, ‘Soft on the Inside.’ As part of the campaign, Tic Tac Chewy! is launching ‘Chewy Confectionals,’ an interactive series where influencers tackle tough questions to reveal their softer sides.

“When consumers think of Tic Tac, they think of our refreshing mints. However, this creative campaign distinguishes Tic Tac Chewy! from our mint offerings in a very fun way by highlighting the soft inside of this new fruity, chewy candy,” said Yann Bastien, Tic Tac Innovation Marketing Director, in a recent press release. “This playful campaign allows the brand to introduce our new candy to existing Tic Tac fans and reach new Gen Z audiences.”

Tic Tac Chewy!’s playful new ad campaign features four short ad spots (15 and 6 seconds) that showcase how its crunchy shell and chewy inside can soften even the toughest personalities with just one bite. From a courtroom to a tattoo parlor and even a biker bar, the spots show that anyone can enjoy Tic Tac Chewy! candy, no matter their vibe. Created and produced by the creative solutions company, Translation, the campaign officially debuted on February 10th and will run through May 15th on streaming platforms and social media.

Tic Tac Chewy! candy, made with colors from natural sources only, is available in a single bag (1.8oz), share bag (3.4oz) and peg bag (7.0oz) in stores and online nationwide. Pick up a bag today and share with friends!

About Tic Tac® Mints

The Tic Tac brand was launched in the U.S. in 1969 by the Italian confectionery manufacturer Ferrero and has been a leading mint brand for over 50 years. Stay up to date on all things Tic Tac Chewy! by visiting tictac.com.

About Ferrero^®

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella^®, Kinder^®, Tic Tac^®, and Ferrero Rocher^®. More than 47,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger^®, CRUNCH^®, Keebler^®, Famous Amos^®, Mother’s Cookies^®, and other distinctive cookie and chocolate brands. To learn more, visit their website: ferreronorthamerica.com.