DEFI Snacks Launches First Product Line of High-Protein, Guilt-Free Chocolate

DEFI Snacks, short for “Delicious Energizing Fitness Indulgence,” is officially launching its first product line: a trio of protein-infused chocolate snacks made with clean, high-quality ingredients like casein protein powder, whey crisps, and sprouted buckwheat. Founded by Tatyana Jones, DEFI is on a mission to revolutionize snacking by blending indulgent taste with functional better-for-you ingredients — all while championing female entrepreneurs.

Each bag delivers an impressive 25-26 grams of protein, combining sustainable, rich chocolate with fitness-friendly ingredients. Designed for health-conscious food lovers, DEFI Snacks proves that you don’t have to compromise on flavor to meet your wellness goals.

Unlike traditional chocolate-based snacks, DEFI’s products boast real, decadent chocolate paired with nutrient-dense ingredients, including sprouted buckwheat—an under appreciated superfood that is naturally gluten-free, grain-free, and packed with health benefits (because it’s actually a fruit).

DEFI Snacks has already gained traction locally in New Jersey, with its products being stocked at various CrossFit gyms, including Veracity Athletics, where the concept for DEFI was first born. The company plans to expand into non-traditional retail channels such as gym chains, yoga studios, and snack-centric venues, with the ultimate goal of reaching availability in premier national retailers.

Expansion Plans

The brand is actively pursuing partnerships with gyms, fitness centers, and non-traditional retailers across the country. As the company expands, it remains committed to its core values of supporting women in business, promoting healthy lifestyles, and providing indulgent, protein-packed snacks without compromise.

DEFI brand’s long-term vision is to be available in major health-conscious retailers and to continue growing its community of supporters who believe in the power of rebelling against outdated norms. Future product launches will tap into trending flavor profiles like peanut butter, nut inclusions, and seasonal flavors, ensuring that DEFI continues to excite and satisfy consumers who crave both taste and function.

About DEFI Snacks

DEFI Snacks offers an indulgent snacking experience by pairing chocolate with superfoods. Their products, such as the DEFI Milk Chocolate Superfood Bite, Dark Chocolate Superfood Bite and Dark Chocolate Himalayan Sea Salt Superfood Bites, contain functional ingredients like buckwheat and protein, which are both gluten-free and grain-free. DEFI stands for Delicious Energizing Fitness Indulgence and aims to support female-founded businesses by donating 1% of their profits to other women-owned startups. For more information, visit defi-snacks.com.