J.P. Morgan Announces Full-Time RTO Policy: Is This Good News for Refreshment Operators?

According to Bloomberg, J.P. Morgan has reportedly announced a full-time return-to-office (RTO) policy, following Amazon’s similar mandate. While employees are disgruntled, it indicates a larger RTO trend among large, corporate offices. Is this an opportunity for refreshment operators? 

This shift highlights a broader push by major companies to reestablish traditional office environments after years of remote and hybrid work. While these policies have faced criticism from employees seeking flexibility, they mark a significant change in recent discussions around corporate culture.

Pushback from Employees

While some employees resist the return-to-office mandate due to commuting time and concerns over work-life balance, this resistance opens up opportunities for refreshment operators to improve the office environment. By offering premium services like barista-quality coffee, healthy snack options, or even wellness-focused solutions, operators can help companies alleviate some of the pain points associated with full-time office attendance.

Opportunity for Refreshment Operators

For refreshment operators and workplace service providers, RTO trends could signal a resurgence in demand for office amenities. Companies seeking to enhance the in-office experience — from coffee services to vending solutions — might turn to these operators to create more inviting workspaces.

Employees will need encouraging from management. This is where refreshment operators can thrive. Imagine walking into an office where the aroma of freshly brewed coffee welcomes you, or where thoughtfully curated snack options support wellness goals. These little touches can make a significant difference in employees’ attitudes toward returning to the office. It’s the picture refreshment operators should paint for office managers everywhere.

Bet on Smaller Companies, Despite Large Corporation Trends

Interestingly, companies with fewer than 5,000 employees are nearly three times more likely to require full-time attendance from their workers than firms with 25,000+ employees, according to an article by Korn Ferry, a global organizational consulting firm. If this is the case, then it presents a prime opportunity for refreshment operators to build long-term relationships with smaller, locally-based companies that may be in need of these services — not only large companies.

Companies are Primed for Breakroom Services in 2025

As large firms bring employees back to the office in 2025, there is a renewed demand for workplace amenities. Smaller organizations may follow suit — or even lead the charge — presenting additional opportunities. Refreshment operators can capitalize on this trend by providing services that enhance the in-office experience, catering to the needs of a returning workforce.