Coca‑Cola’s Christmas Truck Tour is Back in Great Britain: Two Fun Partnership Opportunities for Refreshment Operators
November 6, 2024
London, Great Britain — The iconic Coca‑Cola Christmas Truck Tour returns to Great Britain this holiday season, bringing festive magic while supporting a meaningful cause. For every attendee, Coca‑Cola will donate the equivalent of one meal to FareShare — the UK’s leading food redistribution charity — with a goal of up to 1 million meals.
Refreshment operators, particularly in Great Britain, can expect increased public engagement as communities rally around the tour, featuring festive games, exclusive Coca‑Cola merchandise, and a seasonal food truck serving holiday flavors alongside Coca‑Cola Zero Sugar.
Visitors are encouraged to embrace their inner Santa and share an act of kindness with others this festive season. The Coca‑Cola Truck Tour focuses on the ambition to make kindness travel, solidified by the Coca‑Cola Christmas campaign message: “The World Needs More Santas.”
The partnership with FareShare reflects Coca‑Cola’s commitment to reducing hunger and food waste. FareShare’s network of 8,000 UK charities distributes excess food to shelters, community centers, and schools, helping to support those most impacted by the cost-of-living crisis.
Opportunities for Refreshment Operators to Partner with Coca‑Cola:
- Share the Cheer and Values of the Tour
Partner with Coca‑Cola to promote the tour’s message of community and sustainability, aligning your business with festive cheer and social impact. Stay updated on tour dates and locations through Coca‑Cola’s social channels. - Engage in a Festive AI Experience
Coca‑Cola’s new AI-powered digital snow globe experience adds a virtual touch of holiday magic. By scanning the QR code on Coca‑Cola holiday bottles or cans, consumers can create personalized, shareable snow globe animations. The goal is to share this virtual gift with someone as an act of kindness.
The first airing of the much-loved “Holidays Are Coming” ad — often said to mark the official start of Christmas — will launch with a special twist this year. Follow @CocaColaGBI on Instagram and @CocaCola_GB on Twitter for the latest updates on the Coca‑Cola Christmas Truck Tour and locations.
