The Top 5 Office Coffee Trends Shaping Fall 2024
October 17, 2024
A recent survey by Talker Research polled 2,000 American adults, revealing the top coffee flavors consumers are craving this fall. From organic blends to innovative beverages, the results highlight key trends shaping the coffee market. Here’s a closer look at the top five flavors gaining popularity this season.
- Organic Coffee
While interest in organic coffee has been steadily growing, there’s been a noticeable spike in demand in recent months. More consumers are actively seeking out organic-certified options, driven by concerns over sustainability and climate change. In a quote to The Manual, Olivia Laskowski, marketing lead for Partners Coffee, said that “certified organic coffee is still catching up with consumer demand,” but the market is adapting. Consumers are willing to pay the necessary price premium to enjoy organic coffee, which also aligns with their environmental values.
Though many coffees are grown organically, the industry is still working to streamline certification processes. A gap in proper documentation means some coffee, while meeting organic standards, lacks official certification. Nonetheless, organic coffee is expected to continue its upward trajectory as consumers look for sustainable and ethically sourced options.
- Plant-Based Milks
The surge in popularity for plant-based milks continues, with options like almond, oat, and soy milk now a staple in many cafes and office breakrooms. Originally embraced by those with dietary restrictions, these milk alternatives are now trending with a wider audience. According to a report by The New Zealand Foreign Affairs and Trade Association, taste is the leading factor driving this trend, followed closely by health and sustainability concerns.
As office coffee drinkers become more conscious of their choices, plant-based milks are expected to remain in high demand, offering a range of flavors that appeal to diverse palates.
- Iced Coffee
Once viewed as a summer indulgence, iced coffee has established itself as a year-round favorite. Data from CivicScience shows that 60% of Gen Z coffee drinkers now prefer iced coffee over hot alternatives, solidifying its place in the market. Whether it’s a cold brew, a flavored iced latte, or a nitro cold brew infused with nitrogen, iced coffee offers a refreshing and versatile option.
The appeal of iced coffee lies in its smooth, less acidic taste, making it an ideal choice for those looking to switch up their office coffee routine.
- Ready-To-Drink Coffee
Convenience continues to be a driving force in coffee consumption. According to coffee experts Dr. Raphaëlle O’Connor and Felipe Cabrera in GourmetPro’s article, this is particularly true among millennials and Gen Z. Ready-to-drink (RTD) coffee is a growing trend, offering busy professionals high-quality coffee in portable, easy-to-access formats. RTD options provide quick gratification, making them an essential choice for those on the go.
- Carbonated Coffee
Perhaps the most surprising trend of the season is carbonated coffee. According to Grand View Research, the global sparkling coffee market is expected to reach $1.4 billion by 2028, highlighting its rising popularity. This fizzy twist on traditional coffee is gaining traction with those seeking new, refreshing beverages.
Whether it’s ready-to-drink sparkling coffee or innovative carbonated coffee cocktails, this trend is adding a new layer of excitement to the coffee industry. As carbonation continues to influence beverage trends, carbonated coffee is poised to become a must-try for adventurous coffee enthusiasts.
The office coffee industry is experiencing a shift toward more personalized, health-conscious, and environmentally sustainable choices. Whether it’s the continued rise of organic and plant-based options or the growing popularity of ready-to-drink and carbonated coffee, consumers are showing a clear preference for convenience and innovation in their daily coffee rituals.
