Cantaloupe, Inc. Launches Digital Advertising Program, AdVantage
Malven, PA — October 9, 2024 — Cantaloupe, Inc., a global leader in self-service commerce technology, is excited to announce the launch of its Cantaloupe AdVantage program. This new platform allows brands to engage consumers with digital advertising on Cantaloupe’s point-of-sale (POS) touchscreen devices across the U.S. and Canada. The program’s first campaign, in partnership with Mastercard, supports the Priceless Planet Coalition initiative to restore 100 million trees worldwide.
The Cantaloupe AdVantage Program enables brands to reach consumers at the point-of-sale through digital ads displayed on Cantaloupe’s Engage touchscreen card readers and self-checkout kiosks in locations like universities, hospitals, airports, malls, and employee breakrooms. Operators earn revenue from each ad impression, while brands gain increased visibility and engagement. In fact, brands are guaranteed 1 million impressions per campaign.
“We’re excited to partner with Mastercard to help drive support for global reforestation through the Priceless Planet Coalition,” said Elyssa Steiner, chief marketing officer of Cantaloupe, Inc. in a recent press release. “Launching our AdVantage Program with Mastercard aligns perfectly with our commitment to sustainability and innovation, creating new opportunities for brands and operators to engage consumers in meaningful ways while increasing revenue.”
“Cantaloupe’s campaign in support of the Priceless Planet Coalition provides a seamless and engaging way to make a positive impact, no matter how large or small,” said Marie Elizabeth Aloisi, Executive Vice President of US Market Development at Mastercard, echoing Steiner’s sentiments. “Bettering the communities we serve and empowering businesses and consumers to play their part in preserving a healthy planet is an imperative for Mastercard, but many may not know where to start this journey.”
The campaign between Cantaloupe and Mastcard will run for three months, encouraging consumers to donate to Conservation International. To amplify the impact of the Priceless Planet Coalition’s reforestation initiatives, Cantaloupe will match donations up to a total of $500,000. Consumers who donate $4 or more via the campaign website will be entered to win prizes, including a two-night trip to an event at a Cantaloupe-powered venue and digital Mastercard Prepaid Cards.
“Our platform not only enables seamless digital payments but also creates opportunities for brands to extend their reach and engage consumers at the point-of-sale through targeted advertising,” added Gaurav Singal, Cheif Technology Officer at Cantaloupe. “By harnessing the power of data-driven insights and the scale of our POS touchscreen devices, we’re empowering businesses to unlock new revenue streams while providing meaningful, engaging experiences to consumers.”
To learn more about Cantaloupe’s AdVantage program, visit cantaloupe.com. For details on the Mastercard campaign, visit https://donate.mastercard.com/v3/#/site/cantaloupe.
About Cantaloupe Inc.
Cantaloupe is a global leader in self-service commerce, offering solutions like micro-payment processing, self-checkout kiosks, mobile ordering, connected point of sale systems, and enterprise cloud software. Processing over a billion transactions annually, Cantaloupe helps businesses in food & beverage, retail, hospitality, and entertainment improve efficiency and consumer engagement. Cantaloupe is committed to driving innovation in digital payments while serving over 30,000 existing customers in the U.S., U.K., EU countries, Australia, and Mexico.. For more information, visit visit cantaloupe.com.
