PepsiCo Introduces Stubborn Soda In Aluminum Can Packaging

Continuing with its unwavering commitment to consumer-centric innovation, Stubborn Soda – a line of craft sodas in unique flavor combinations created by PepsiCo Foodservice – unveiled new aluminum can packaging to meet the needs of today’s foodservice operators and restaurant guests. The packages are available for vending, a company spokesperson told Vending Product News.

Previously offered in glass bottles, the three flavors in cans unlock growth in on-premise occasions as well as off-premise channels, like ondemand delivery and catering. Stubborn Soda continues to be available on fountain, with a comprehensive portfolio of eight flavors.

“Honoring our brand ethos ‘It’s Good To Be Stubborn,’ the new packaging innovation and accompanying ad campaign are a testament to our promise to bringing best-in-class, design-forward and growth driving innovation to operators everywhere,” said Scott Finlow, chief marketing officer, PepsiCo Foodservice.

First launched in 2015, Stubborn Soda’s line of crafted sodas come in eight flavor combinations on fountain: Black Cherry with Tarragon, Citrus Hibiscus Orange, Agave Vanilla Cream Soda, Classic Root Beer, Lemon Berry Acai, Pineapple Cream Soda, Draft Cola and Draft Cola Zero Sugar. Of these, the three flavors available in cans are Black Cherry with Tarragon, Agave Vanilla Cream Soda and Classic Root Beer. The brand is formulated with Fair Trade Certified Cane Sugar except Draft Cola Zero Sugar.

For more information visit https://www.pepsico.com/about/foodservice

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